Overview

Bdaha Alimam is an interactive competition launched to celebrate the founding of Saudi Arabia. It tells the story of the nation’s establishment by Imam Muhammad bin Saud, inviting participants to explore the narrative through murals located at Founding Day event sites.

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Objective

To animate Founding Day’s narrative across the Kingdom, foster a deeper connection to national heritage, and spark community participation in honoring the legacy of the nation’s origins.

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Solution

We crafted a visual identity and name that anchor participants in the historical journey, embodied through on-site storytelling in murals, supported by strategic branding and a seamless digital platform. The submission and selection process combined exploration with digital interaction, culminating in a transparent automated raffle for 50 winners, sharing 100,000 SAR in prizes of gratitude and recognition.

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