Overview

Estidamah is Saudi Arabia’s first solar-powered car, representing a bold step toward sustainable transportation. In alignment with Vision 2030, the project reflects a fusion of traditional Saudi culture with modern engineering, reinforcing the country’s commitment to renewable energy and carbon reduction.

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Objective

To establish Estidamah as a flagship for green innovation in Saudi Arabia by developing a brand identity that resonates locally and globally.

Solution

We developed a visual identity that captures the harmony between heritage and sustainability. The logo and brand elements are inspired by Saudi landscapes and the limitless energy of the sun. The color palette and design system reflect eco-conscious values while maintaining a modern and forward-thinking aesthetic that appeals across audiences.