Overview

AlHajj Campaign is a national initiative designed to educate and guide pilgrims on the importance of preparation and compliance during Hajj. The campaign uses multilingual content and digital outreach to connect with Muslim communities worldwide.

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Objective

To raise awareness about Hajj regulations, emphasize the importance of obtaining an official Hajj permit, and position official social media channels as the primary source for accurate and up-to-date information.

Solution

We developed and executed a full marketing strategy that included managing content in multiple languages, handling social media accounts, and running targeted advertising. The campaign published over 450 posts, reaching more than 60 million people. A final performance report documented the reach, engagement, and impact of the campaign.